Unkle Munkey's Mixed Media provides clarity into whether your ad is making an impact. With consistent measurement across platforms, devices, and formats, we deliver a transparent look at viewability metrics across all your campaigns — enabling you to allocate your budget accordingly. We provide in-depth post-bid analytics to help you gauge campaign effectiveness. Pre-bid, you can use historical data, or access data directly for real-time optimization.
Unkle Munkey's Mixed Media partners analyze over 2 billion impressions daily, identifying comprehensive fraud and SIVT — from hijacked devices to bot fraud and injected ads. Analyzing tools are accredited by the Media Rating Council (MRC) for monitoring and blocking across devices — including mobile app, and our AI-backed deterministic methodology results in greater accuracy, fewer false positives and, ultimately, superior protection for brands.
Protecting brand reputation online is critical. According to a recent DV/Harris poll study, 67% of consumers reported that they would stop using a brand product that appeared beside objectionable or fake content. Moreover, an overwhelming majority said that they hold advertisers responsible for brand/content alignment. Unkle Munkey's Mixed Media and partners can help you understand how brand safety concerns are impacting your monetization efforts, and ensure you match the right inventory with the right brand promotion.
Semantic Science is at the core of our brand safety capabilities — leveraging ontology and machine learning to drive accurate content classification and ensure the deepest, most accurate coverage. Our tools are world class & you get what you pay for.
Our solution spans web and mobile app environments and provides classification at the most granular level – even classifying underlying content within mobile apps. We offer multiple layers of protection, including inclusion/exclusion lists, 89 brand safety and suitability categories, keyword blocking, language targeting in over 100 languages where needed, and even a brand-specific custom category.