6 Laws of Digital Transformation
(psst.... it's not a secret & this is why you hire us)
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Each has a key commonality: Filling the seat more efficiently. We will help you fill the seat and strategize methodologies on efficiencies. The most expensive item in your business is an empty seat - we fill it.
To be successful, organizations must master a couple of key digital transformation tenets:
- Tenet #1: Identifying Sources of Customer and Market Value Creation. Organizations need to combine customer journey mapping and digital economics to create an “outside-in” approach that identifies, validates, values and prioritizes the sources of customer and market value creation regardless of artificially-defined industry boundaries.
- Tenet #2: Optimizing Internal Engines of Value Capture. Organizations need to combine Michael Porter’s Value Chain Analysis, big data and data science to create an “inside-out” approach that identifies and prioritizes the internal digital capabilities necessary to capture these sources of customer and market value creation. Areas of expertise lie in viewable ads without bot fraud and other dangers to your digital ad budget.